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Poole has since created a dedicated board for discussion of the show and its fandom.
Though the discussion of the show continued at 4chan, fans created other venues to discuss it, and the fandom spread to other Internet forums.
Some bronies are enlisted personnel in various United States Armed Forces, who have included the various "cutie marks" symbols from the show as insignia on their uniforms or equipment, despite not being appropriate practice for most branches, or worn only during training operations.
Margaret Loesch, the CEO and President of The Hub, noted from an email from a group of United States enlisted personnel in Afghanistan explained how they came by the show by way of their daughters, but found the emphasis on teamwork and covering each other's backs resonated with their military fellowship.
Though the initial growth of the fandom may have come from 4chan participants enjoying the ironic nature of grown men enjoying a show for girls, the fandom continues to grow based on sincere appreciation of the work.
Robert Thompson, a professor of media studies at Syracuse University, stated that "It's one thing for guys to like motorcycles and muscle cars and soccer.
My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro as part of the My Little Pony toy franchise, which is tied in with the 2010 launch of dolls and play sets, and original programming for U. cable channel Discovery Family (formerly Hub Network).
Lauren Faust was selected as the creative developer and executive producer for the show, based on her previous animation experience with shows like The Powerpuff Girls and Foster's Home for Imaginary Friends.
The appreciation of the show by an older audience came as a surprise to Hasbro, Faust, and others involved with its development, but they have embraced the older fans while staying focused on the show's intended audience.The fandom adopted the name brony (plural bronies), a portmanteau of "bro" and "pony".Though initially considered to propagate the humorous and ironic concept of people enjoying a show for young girls, the fandom has shown deeper appreciation for the show far beyond this concept, and is considered part of a New Sincerity trend.The number of Friendship Is Magic posts drew attention on the site.Fans of the show defended it against various trolling attacks from other 4chan boards, leading to a temporary ban on the discussion of anything related to ponies.